Here’s What Research Shows appeared first on OptinMonster. A call to action is a piece of content, such as text or a button, that encourages an audience to complete a certain task. I guess this is the 100 year question as we all like to know what converts best, and here I am, I am one of them, doing what my … In this article, we’ll look at what the research says is the best call to action button color. The wrestlers in red uniforms significantly out-performed their blue-suited counterparts, indicating that red may make you more aggressive or more competitive. In fact, you’ve probably seen at least one infographic like this before: The above infographic from The Logo Company attempts to show a clear-cut relationship between color and the psychological impact that color has on how we perceive a brand. In the Catch and the Hatch’s case, the link and the button (the two things the owners want you to take action on) are the same color that stands out from the rest of the page. Let’s jump right in. But when it comes to choosing a color for your buttons, well, that’s a highly debated topic. Still pending on seeing how it evolves throughout the next few days but it’s clear that the color red generated more clicks (averaging 150% better clicks on some posts tested) yet the conversions of yellow seem to be better. Red has been shown to raise blood pressure, increase the speed of respiration and quicken heart rate. See above how Andreas Carter Sports shifts from the brand’s typical green to a blue for the CTA. Some colors are used with CTAs more often than others, but that doesn’t mean you must limit your options with those specific choices. –Color Safe But, increase the contrast between the button color and the background color, and boom! Psychologically, there’s no doubt that color can have a profound effect on people. The most popular CTA color choices are red, green, yellow, and orange because they are bright, and they stand See best practice #2 in the article. Unleash the power of OptinMonster on your website today! I am still a bit confused after reading the article – maybe I use too many colors on my websites – so how do I decide what color(s) to stick with or theme of colors? If you’re still using the same color (or two different bright colors) for your CTA and No Thanks buttons, they’re competing for … The button color must be contrasting with the background color. The color red stands out on most web pages. Your conversions will go up. The surrounding text makes a huge difference. Practical tips to boost your site conversions. That is how brand colors are usually chosen, and website color schemes are defined. All of these results suggest that red can either make you a “winner” or a “loser” (or “hungry” or “not hungry”), depending on the context (and depending on whether you are a human or a fish). It simply means that a high contrast color is better than a low contrast color for call to action buttons. Due to these findings, it seems that marketers should be able to use the “psychology of color” to create more persuasive logos and branding materials. Optinmonster doesn’t seem to be concerned about accessibility when it comes to their colors, I would be interested in how this article would approach colors and accessibility on the web. Hey Mary, One study even shows that color can actually influence our perception of taste! Therefore, red created more contrast: To get the most contrast, pick a complementary color: one that is opposite to your dominant color on the color wheel. Successful call to action buttons are compelling, clear and concise. They’re compelling. Our Sites You see, there is more at play here than just the color of the button itself. Mary Fernandez is a professional blogger. For now, here are a few online resources you can use to check out your color choices and text for accessibility: For example, red can increase our heart rate, while green does the opposite. Often, the button echoes the header design in color (if not also in width or tone). This way, it is perfectly clear what the user should do: click on the “Get OptinMonster Now” button. However, a study by HubSpot has shown that a red CTA button drove 21% more conversions than a green one in totally identical conditions. There’s also a psychological side to colors—certain colors are associated with different qualities and emotions. Hey Nora, Good eye! With that in mind, we’ve got a step-by-step guide to help you optimize every aspect of your call-to-action button: copy, color, shape, size, and location. No understanding of context or psychological underpinnings necessary. Selecting the right colors for your site will make your brand more recognizable and decrease the bounce rate. So, where’s the correlation between the color and its “meaning”? The Pigeonholers will swear by one color that converts better than any of the others. They know that if the text on a page is blue, you can probably click on it. In this article, we will focus namely on CTA button colors to find out whether their choice is really that critical for your business.
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