Please try again. Carltons popularity has shot through the roof in the last decade thanks to a string of genius advertising Matilda Bay Fat Yak Original Pale Ale Beer Case 24 x 345mL Bot Great Northern Super Crisp Lager Beer Case 24 x 375mL Cans, 4 PINES Pacific Ale Beer Case 24 x 330mL Bottles, 4 PINES Hefeweizen Beer Case 24 x 330mL Bottles, Mixed Aussie Red Dozen feat. They were left selling a lot ofFat Yak under a very confusing brand portfolio, where no one-beer looked like the other, and thought screw it, lets just run with this Yak thing. Say aloha to this fresh and fruity tropical beast! Your recently viewed items and featured recommendations, Select the department you want to search in. While history may prove me wrong, it doesnt change the fact that Wild Yak Pacific Ale is a ridiculous namefor thisbeer. With melon and passionfruit aromas the flavours in this South Seas Yak sing out like a forest full of parakeets. You are right. Tags: brandingCUBmatilda baypacific alestrategywild yakyak ales. Please try again. Last update: 09-20-2020. Singing sweet songs of melon and passion fruit, youll be drawn in for a delicious sip. Read more. There was a problem adding this item to Cart. I still dont know what kind of beer they were trying to make with this one. This is why we cant have nice things, [] also released Wild Yak Pacific Ale, which had been telegraphed for months. So Im searching online, because they mentioned it was being released in Sept to see if its out there yet, and for some strange reason this pretentious beer snob review comes up as #1 in my search. Brewed in Australia using premium Melba and Galaxy hops for a sweet aroma and a wonderful taste of tropical fruits such as melon and passionfruit, Wild Yak Pacific Ale is a light bitter that is both smooth and full-flavoured. I see youve mentioned in a couple of your articles that youve been trying to contact us, however your calls havent reached our team. It contains 24 cans of 375 ml each. So lets talk about thisnew beer, because its a doozy thatcomes loaded with so many pre-installed problems that I hardly know where to start. Browse our range of craft wild beers and spirits. Wild Yak Pacific Ale from Matilda Bay Brewing Co. Yak Brewing. A combination of pale malt and look: 3.5 | smell: 3.25 | taste: 2.75 | feel: 2.5 | overall: 3, look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3, look: 4 | smell: 3.5 | taste: 3.25 | feel: 1.75 | overall: 3, look: 3.75 | smell: 1.5 | taste: 1 | feel: 1 | overall: 1.25, look: 3.75 | smell: 3.5 | taste: 3.75 | feel: 3.5 | overall: 3.5. We use cookies to ensure that we give you the best experience on our Wild Beer Co website. You can edit your question or post anyway. It is a great refreshing summer ale. Not trying to gloat), so lets talk about the fondness Aussie beer geeks have for Pacific Ale and the inventors of the term, Stone and Wood. Brewed in the UK using modern creative techniques and ingredients. Brewed using Galaxy, Melba and Cascade hops, Wild Yak was officially launched at GABS Beer | Cider | Food Fest in Melbourne last weekend. Unless expressly indicated otherwise, Amazon.com.au is not the manufacturer of the products sold on this site. Privacy Policy | Terms of Use | Contact Us. But law is probably a bit beyond my grasp (although I did score 96% in my law exam at Journo school about 15 years ago. Matilda Bay Wild Yak Pacific Ale is a slight bitter that is both smooth and full-flavoured. Please drink responsibly.Please do not share or forward to anyone underage. | Respect Beer. Please see our full disclaimer below. What a fun idea! As far as I know, it is available in stores but I have no idea how widely at the moment. Wild Yak Pacific Ale is a Pale Ale - American style beer brewed by Matilda Bay Brewing Co. in Port Melbourne, Australia. Problem one is the very first word; Wild. Explain why you're giving this rating. Also, as far as I know, the Yak Alespackaging still carriesthe name Matilda Bay. Was $60.00 now $55.00 at Cellarbrations Subiaco Perth Western Australia All rights reserved. Nice summary. Amy from the Brand Marketing team at CUB here. CUB has been slow to adapt its business model, focusing too heavily on its traditional brands. A blend of Australian pale malt and wheat malt gives a light, smooth palate that is low in bitterness and complemented with passionfruit and melon aromas. You can confirm your order details before purchasing. The birth of the herd. Required fields are marked *. New world hops nestle together to deliver a unique and refreshing island brew. Drink Responsibly. Your review must discuss the beer's attributes (look, smell, taste, feel) and your overall impression in order to indicate that you have legitimately tried the beer. The contrast couldnt be more stark. When you say Pacific Ale to an Australian beer lover, their mind immediately pictures Stone and Wood. Unable to add item to Wish List. *Includes: 1 x Muntons Connoisseurs Wheat (1.8kg) 1 x Muntons Light Malt Extract (1.5kg) 1 x Galaxy Hops (100g) 1 x Safale US-05 American Ale Yeast (11g) Hop Substitutions: Ella, Citra. I have to agree 100% with everything said before. Saved to your Favourites. Ships from and sold by Carlton & United Breweries. It feels like satire at this point. We can vouch for barbequed snapper with a light sauce of olive oil, lemon juice and fresh herbs and a helping of golden roasted potatoes. Please drink responsibly.Please do not share or forward to anyone underage. Keep all your favourite drops in the one place Open Favourites. Its Your Move A Vaporwave Brand from CUB? Folks like yourself dont want my garbage when looking for actual info. Actual product packaging and materials may contain more and different information than what is shown on our website. Brewed with premium melba and galaxy hops for a sweet fragrance. Totally bizarre, and will probably be axed with it inevitably sells terribly. Matilda Bay Wild Yak Pacific Ale is a slight bitter that is both smooth and full-flavoured. CUB has, however, worked to expand its presence in the growing craft beer market through its subsidiary Matilda Bay Brewing Company, which produces a variety of craft brands including Fat Yak and Beez Neez. Your Go-To Resource for Beer. Australian readers will be all to keenly aware of just how hotly contested those two words are. Brewed with premium melba and galaxy hops for a sweet fragrance. The marketing of Matilda Bay/Fat Yak has always been confused at best and this is just making it worse! Your review must discuss the beer's attributes (look, smell, taste, feel) and your overall impression in order to indicate that you have legitimately tried the beer. Copyright 1996-2020 BeerAdvocate. The Yak Brewing brand, like every strong character, has had an interesting upbringing. Proof of age will be required on delivery. To look in to the true history of Fat Yak you have to go back and follow the path of three brewers and their quest to bring crafted boutique ales to the shores of Australia. The Australian tweener continues to roll on, with no disregard for the flooded market segment that is the sub-5% lightly hopped pale ale. Please choose a different delivery location. We love reviews! Im not sure I can think of another beer where that word is used to not intimate the use of brettanomyces yeast or at the very least, wildly grown hops. What worries me is that maybe the next move for CUB will be to buy an actual craft brand and run it into the ground with poor management, which would be a right shame. Finishing The Match. Each member of the herd has their own distinct personality.Find one that suits yours. My initial thoughtwhen seeing the beer listed as Wild Yak in the GABS guide was: A wild version of Fat or Lazy Yak? Youve got their new beer, called Wild Yak. Prime members enjoy FREE Delivery and exclusive access to movies, TV shows, music, Kindle e-books, Twitch Prime, and more. | Respect Beer. We love reviews! 2020 CUB have let Matilda Bay/Yak Ales slink back to being a market afterthought while Lion are letting Little Creatures/White Rabbit runwith the pack. Previous page of related Sponsored Products. However, my excitement was turned into confusion when I learned that the term wild was just a name and not an indication of wild-yeast or bacteria. 1996-2020, Amazon.com, Inc. or its affiliates. I have weekly chats with our CUB rep and remind him well be tapping kegs of this as soon as its humanly possible to order/receive it. Not in a oh Im a beer nerd whinging about wild' way, but in a there is still an active Federal Court case literally about that exact term way. Last update: 10-24-2020. Additionally, theyalso invited members of the media for a tete-a-tete and unveiling of the beer in the lead up to the festival. As a result, it has struggled to capitalise on the craft beer boom, losing market share. Amazon supports the Responsible Service of Alcohol. Insteadwe seethem stumbling around like a lost child in a market that looks to continue to outpace them. Say Aloha to this fresh and fruity tropical beast: Wild Yak Pacific Ale. Matilda Bay Brewing Company know a thing or two about Yaks and theyve brewed this one with all the tropical good vibes they can muster. This beer is far from awful. We do not have any recommendations at this time, MATILDA BAY Wild Yak Pacific Ale Beer Case 24 x 345mL Bottles. Apology accepted. New world hops nestle together to deliver a unique and refreshing island brew. This site uses Akismet to reduce spam. This item cannot be shipped to your selected delivery location. It was offensive to call your rant a review. Respect Beer. Score: 82 with 11 ratings and reviews. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Dry Yeast Substitutions: Lallemand BRY-97 , Lallemand New England Pale Ale This isnt even a review at all. Privacy Policy | Terms of Use | Contact Us. Given the Stone and Wood founders all worked at Matilda Bay/CUB inpreviouslives, I can only assumethere is still a decent relationship. Jesus, its not even wild when compared to the other two beers in the Yak range. I understand that in 2016 a website isnt as crucial as it once was,but its still basic marketing. Yak Brewing. Wild Yak Pacific Ale Carton of 24 on Special! What a fun idea! Fresh from the sunny shores of Australia, this particular Wild Yak comes with a kick! I wouldve loved to give this feedback directly in the aforementioned tete-a-tete but alas, I wasnt invited. Find answers in product info, Q&As, reviews. This beer is KegLand's take on the Stone & Wood's Pacific Ale and Matilda Bay's Wild Yak. The Matilda Bay range was diluted down with new releases, each somehow more generic than the last and CUB kept scratching their heads as to why it wasnt working, with no regard for what worked to get them to this point. They just won theChampion Large Australian Brewery at the Australian International Beer Awards, whilePacific Ale has topped both the Australian Critics Choice, and the GABS Hottest 100 anumber of times. Podcast sode 145: Lindsay Astarita from Stomping Ground, Podcast sode 137: Steve Jeffares and Guy Greenstone, Podcast sode 153: Sam Fss of Philter Brewing. Your question may be answered by sellers, manufacturers, or customers who purchased this item, who are all part of the Amazon community. For the tastings wewere given almost complete autonomy over how it was presented. But its not wild not compared to other beers. Please make sure that you've entered a valid question. Lion has worked quickly to make major inroads into the more lucrative and developing craft and premium beer market leaving CUB with some catching up to do. There was a problem completing your request. I was asked by the Good Beer Week team to take part, and received no money from Little Creatures and have had no contact with them outside of incidental meetings and one PR freebie, which I did not enjoy. At least name the beer with the correct style and do something other than pales. There was an error retrieving your Wish Lists. Actual product packaging and materials may contain more and different information than what is shown on our Wild beer UK Use the name but it s not Wild not compared to Peanut! Cascade from the sunny shores of Australia, this is just making worse. Member of the media chat they said Matilda Bay Wild Yak, Kindle e-books, Twitch, On Amazon t share your credit card details with third-party sellers, directions! 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